Advertising is one way for consumers to learn just what your business is all about. Effective marketing is therefore key to broadening your market and increasing your sales.
As technology and culture evolve, traditional advertising methods such as radio broadcasts, newspaper ads, and television ads are gradually becoming less effective. As a result, those seeking to optimize their businesses are increasingly looking to the digital world for marketing solutions. Pinch of Social considers social media to be one of the most promising marketing tools of the digital age. Here’s a glance at just some of the advantages social media has to offer your business:
Via the power of the internet, social media has the ability to connect your business to clients throughout the globe. Social media platforms like Instagram, Facebook, and Twitter allow users to share your posts to their friends, which can lead to an exponential increase in your business’s exposure over time.
Mashable discusses how some platforms even allow you to create multiple pages in different languages in order to minimize language barriers with potential clients. Most social media platforms also make communication between users easy through message or chat tools, which means that wherever a customer may arise, they’ll be able communicate with you and inquire about your business.
Better Customer Service
Easy communication between users also translates to good customer service. As customers post feedback, concerns, and inquiries to your business’ page, you can respond to their queries through public comments or private messages. Whichever method you choose, it’s sure to be much more bearable than the customer service telephone hotlines that most of us are all too familiar with.
Build a Sense of Community Around Your Brand
In addition to providing you with direct and fast feedback on your business, your business’ page also allows your customers to interact with one another, fostering a sense of community around your brand.
Your page can serve as a place where people discuss what they like (or don’t like) about your products. Regularly updating and posting information on your page can help facilitate an ongoing and active community focused around your business, which will naturally attract more customers as they perceive your business to be more than just a brand.
If at first you find the progress of your social campaign to be a bit slow, fear not. With approximately 2.95 billion people expected to be using social media by the year 2020, you’re sure to find many loyal customers with a little patience. If you’re having trouble getting started, Vibbi offers some great tools that can assist in kick-starting your business’ popularity on the social media scene.