How the Graphic Designers Make Use of their Vital Tools to influence Audience?


graphic design

Eight of the ten fastest growing jobs are in computer and technology sector. Within these listed jobs, graphic designing is also one. Employment in the sector of graphic design is expected to increase. So, what is this graphic designing? Suppose, you want to persuade someone, sell something or explain a complicated system – how to communicate the message? Graphic designers or artists can come up with visual solutions to all your communication problems. They think of the most effective ways of getting a message across the electronic, print and film media. The professional designers produce designs of journals, corporate reports, magazines, publications and newspapers. An increasing number of graphic designers also develop materials for multimedia projects, internet web pages and interactive media.

The designers also produce packaging, marketing brochures, logo, promotional services and develop signs and signage systems for various government and business requirements. A graphic designer’s primary responsibility is to understand the requirements of clients, what message to convey through the graphic design and how it will appeal to customers and users.

Graphic designs assemble art and technology to communicate ideas. They use a variety of tools such as type, colour, photography, animation various layout and print techniques. However, the most essential and most used tools are image and typography.

Design on the basis of images

Designers comprehend the requirements of clients and represent the message that the clients want to communicate through images. The images are compelling and powerful tools of communication, which can convey not only the information but also emotions and moods. People respond on the basis of the associations, previous experience and personalities.

graphic design

Images can be drawn, painted, photographed or graphically rendered in several ways. When the image based design is employed, an effort should be there to convey the entire message through the image. Few words can be there to help. There is no doubt that a picture is more effective than words.

Typography in designs

In some circumstances, designers have to make use of words to convey their messages, but the way designers use words is distinct from that of the writer. For the designers the meaning and visual form of the word are vital. Irrespective of whether it is a typography or handmade letters – look can perform many communication functions. They can invariably arrest attention of people on a poster, help to identify the product name on the package or truck and present texts as typography similar to the book.

When designing a simple page with running text designers have to make several decisions before proceeding with the design. The aspects that are decided include

  • Typeface
  • Type size
  • Spacing and margins between the paragraphs and lines
  • Decorative lettering
  • Underlined, italic or boldfaced
  • Page number
  • And many others

Their main aim is to make the readers react to the content. Designers evaluate audience and message in order to arrive at a particular decision for representing the message.

Combining the images and typefaces

Designers often assemble images and typography to convey client’s message to the audience. The job of the designers is not only to find out the letters and images but to establish a balance between them. Graphic designers also serve as a link between client and audience. They work with the clients to understand the purpose behind designing the message. The designers often collaborate with market researchers and other specialists to judge the nature of the audience. It is most challenging before the designers to make the audience a part of their creative endeavours.

After the formulation of design concept, the designers work with photographers, typesetter, printer, illustrator and other production specialist to create the final design.

A graphic artist can begin the career working for a creative firm and later proceed with his or her own business. There is enough scope of self-employment in this sector, but primarily working in a firm is crucial to gather experience and recognition.

Leave a Reply